Category Archives: Marketing

Publicity

The topics covered in this post are (1) publicity and (2) baby steps toward implementing social media – continued.   This post will be short but perhaps very useful for you – particularly if you are looking to increase publicity for your … Continue reading

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Marketing is like parenting – it lasts for a long time

The topics covered in this blog are (1) what I learned from CreateSpace Marketing Central and (2) implementing social media.   What I learned from CreateSpace Marketing Central (CSMC) It just so happens that much of what I learned through … Continue reading

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The next step – social media

At the end of the May blog, I noted that in June, depending on what I accomplish between then and now, I would cover some of the following marketing-and-sales topics: press release, the use of social media for marketing, Amazon … Continue reading

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Lessons learned at my first book festival

As noted in the previous month’s blog, “Marketing in mind,” this post will discuss three topics:   (1) how the Los Angeles Times Festival of Books in April 2012 went, (2) other upcoming book fairs, and (3) Kirkus Marketing.   Los Angeles … Continue reading

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Marketing in mind

Perhaps because of my business background, even before the book was published, I knew the importance of marketing to create sales. I also know that no amount of marketing will have a lasting impact if the product itself is not … Continue reading

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In the beginning…

Before I start blogging about marketing, I’d like to acknowledge our granddaughter, Jessica McKendry, who convinced me that I needed to do this. At the tender age of 15, Jessica is a prolific writer and blogger.  She suggested back in … Continue reading

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Disclaimer

From time to time, I mention products and/or companies that I use. They are not to be taken as my endorsement or recommendation, however.  You are responsible to determine – for yourself -what would work the best for you.

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