Author Archives: Reiko
The next step – social media
At the end of the May blog, I noted that in June, depending on what I accomplish between then and now, I would cover some of the following marketing-and-sales topics: press release, the use of social media for marketing, Amazon … Continue reading
Lessons learned at my first book festival
As noted in the previous month’s blog, “Marketing in mind,” this post will discuss three topics: (1) how the Los Angeles Times Festival of Books in April 2012 went, (2) other upcoming book fairs, and (3) Kirkus Marketing. Los Angeles … Continue reading
Time and cost of independent publishing
As the title suggests, this post covers the topics of time and cost of independent publishing. At the end of this post, I conclude my two-part blogs on self-publishing. I call April 2012 as a bridge month, during which I … Continue reading
Marketing in mind
Perhaps because of my business background, even before the book was published, I knew the importance of marketing to create sales. I also know that no amount of marketing will have a lasting impact if the product itself is not … Continue reading
Investing Outside of Wall Street
Under construction. Due out in July 2012.
In the beginning…
Before I start blogging about marketing, I’d like to acknowledge our granddaughter, Jessica McKendry, who convinced me that I needed to do this. At the tender age of 15, Jessica is a prolific writer and blogger. She suggested back in … Continue reading
Becoming an independent publisher
The main topics covered in this blog are how I (1) decided to self-publish my book and (2) chose CreateSpace in getting this task accomplished. I completed the first draft of my autobiography about a year ago. Because I knew nothing about … Continue reading
Disclaimer
From time to time, I mention products and/or companies that I use. They are not to be taken as my endorsement or recommendation, however. You are responsible to determine – for yourself -what would work the best for you.