Author Archives: Reiko

“Platform: Get Noticed in a Noisy World” by Michael Hyatt

Have you ever read a book that was so good that, by the time you were done reading it, half the pages were dog-eared? For me, “Platform” by Michael Hyatt turned out to be one of those books. This means … Continue reading

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Investing Outside of Wall Street – Due diligence

First, a disclaimer: I am neither a financial advisor nor an attorney. My posts are merely reflections of the experiences I have gained as an investor since the year 2000. Before you take any investment actions based on information contained … Continue reading

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Investing Outside of Wall Street – Be forewarned about the so-called “gurus”

First, a disclaimer: I am neither a financial advisor nor an attorney. My posts are merely reflections of the experiences I have gained as an investor since the year 2000. Before you take any investment actions based on information contained … Continue reading

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Reaching your target audience

One of the ways to achieve something significant over time is to work toward your goal every day.  Jack Canfield says, “If you write one page every day, you will have a 365-page book in one year.” How true! As you probably … Continue reading

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Investing Outside of Wall Street – Beware of investment fraud

First, a disclaimer: I am neither a financial advisor nor an attorney. My posts are merely reflections of the experiences I have gained as an investor since the year 2000. Before you take any investment actions based on information contained … Continue reading

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Publicity

The topics covered in this post are (1) publicity and (2) baby steps toward implementing social media – continued.   This post will be short but perhaps very useful for you – particularly if you are looking to increase publicity for your … Continue reading

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Investing Outside of Wall Street – The big why and the goals

First, a disclaimer: I am neither a financial advisor nor an attorney. The blogs I will be posting are merely reflections of the experiences I gained as an investor since the year 2000. Before you take any investment actions based … Continue reading

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Marketing is like parenting – it lasts for a long time

The topics covered in this blog are (1) what I learned from CreateSpace Marketing Central and (2) implementing social media.   What I learned from CreateSpace Marketing Central (CSMC) It just so happens that much of what I learned through … Continue reading

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The next step – social media

At the end of the May blog, I noted that in June, depending on what I accomplish between then and now, I would cover some of the following marketing-and-sales topics: press release, the use of social media for marketing, Amazon … Continue reading

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Lessons learned at my first book festival

As noted in the previous month’s blog, “Marketing in mind,” this post will discuss three topics:   (1) how the Los Angeles Times Festival of Books in April 2012 went, (2) other upcoming book fairs, and (3) Kirkus Marketing.   Los Angeles … Continue reading

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