Author Archives: Reiko
“Platform: Get Noticed in a Noisy World” by Michael Hyatt
Have you ever read a book that was so good that, by the time you were done reading it, half the pages were dog-eared? For me, “Platform” by Michael Hyatt turned out to be one of those books. This means … Continue reading
Investing Outside of Wall Street – Due diligence
First, a disclaimer: I am neither a financial advisor nor an attorney. My posts are merely reflections of the experiences I have gained as an investor since the year 2000. Before you take any investment actions based on information contained … Continue reading
Investing Outside of Wall Street – Be forewarned about the so-called “gurus”
First, a disclaimer: I am neither a financial advisor nor an attorney. My posts are merely reflections of the experiences I have gained as an investor since the year 2000. Before you take any investment actions based on information contained … Continue reading
Reaching your target audience
One of the ways to achieve something significant over time is to work toward your goal every day. Jack Canfield says, “If you write one page every day, you will have a 365-page book in one year.” How true! As you probably … Continue reading
Investing Outside of Wall Street – Beware of investment fraud
First, a disclaimer: I am neither a financial advisor nor an attorney. My posts are merely reflections of the experiences I have gained as an investor since the year 2000. Before you take any investment actions based on information contained … Continue reading
Publicity
The topics covered in this post are (1) publicity and (2) baby steps toward implementing social media – continued. This post will be short but perhaps very useful for you – particularly if you are looking to increase publicity for your … Continue reading
Investing Outside of Wall Street – The big why and the goals
First, a disclaimer: I am neither a financial advisor nor an attorney. The blogs I will be posting are merely reflections of the experiences I gained as an investor since the year 2000. Before you take any investment actions based … Continue reading
Marketing is like parenting – it lasts for a long time
The topics covered in this blog are (1) what I learned from CreateSpace Marketing Central and (2) implementing social media. What I learned from CreateSpace Marketing Central (CSMC) It just so happens that much of what I learned through … Continue reading
The next step – social media
At the end of the May blog, I noted that in June, depending on what I accomplish between then and now, I would cover some of the following marketing-and-sales topics: press release, the use of social media for marketing, Amazon … Continue reading
Lessons learned at my first book festival
As noted in the previous month’s blog, “Marketing in mind,” this post will discuss three topics: (1) how the Los Angeles Times Festival of Books in April 2012 went, (2) other upcoming book fairs, and (3) Kirkus Marketing. Los Angeles … Continue reading